Doubling down on digital to bring fans closer to the race
Working with Amaury Sport Organisation (A.S.O) over the years, our goal has always been to create a great experience for every type of fan. This year, the challenge to bring people closer to the race has a new dimension.
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Creating amazing experiences for every fan, everywhere
Which fan are you? Whether you’re here for the scenery, the stats or the sport, data can make the Tour de France an even more enjoyable viewing experience.
Read moreThe future of fan engagement
Looking at where we are now, just about every sporting code is adjusting to managing a sporting event in a physical location while most of the fan experience takes place in a remote, virtual one. We’ve seen some incredible innovation in this area, from enabling virtual editions of events such as Le Mans and the Tour de France to having virtual crowds at football matches. Technology has played a huge role in this and will continue to do so.
| Global CEO, NTT Ltd. Respond. Recover. Thrive.First race reports in L'equipe
First wireless radio transmission
First live TV transmission
First cameras on motorbikes
First TV inlays
Enters digital era with first official website
First live trackers fitted to bikes
Hired community manager for social media
First mobile application
First advertising caravan geolocation
First action cams on riders
Success with live tracking and data publishing
Machine learning introduced to cycling
Trial of artificial intelligence
From 2014 - 2018:
App downloads increased
36 %
Social media fans grew
159 %
Video views up
1067 %
Website visits up
37 %
Driving deeper data insights
The digital environment has changed the way the Tour de France is delivered in two key ways: changing the fan experience by creating new channels and ways of engaging, and being able to run our operations as a distributed, virtual team for the first time.
| Senior Vice President, Advance Technology Group: Sport, NTT Ltd. From wherever we are to wherever the fan is
Creating the Virtual Zone Technique
The Zone Technique is the technology environment that supports everything NTT Ltd. does at the Tour de France, from gathering and analysing live-tracking data to creating data visualizations and stories that are published on various platforms and as part of the live broadcast.
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Planning for the unxepected
Remote execution has given us the opportunity to bring together a lot of services that weren’t together before – video streams from the end of the race, data monitoring, and an observability platform that allows the team to view everything through one portal, for example.
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Keeping the Tour de France dream alive
An exclusive behind the scenes conversation with Yann Le Moenner (CEO, Amaury Sport Organization) and the NTT Advanced Technology Group for Sport, where they discuss and share insights into the challenges and solutions that come with rescheduling the world’s biggest annual sporting event – ensuring a revolutionary fan experience for all.
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Changing the game
Sport has the power to unite us, build friendships, solidarity, and make us better. Together, we’re fostering innovation with our partners in sport and we have a globally connected team prepared with agile and scalable solutions to deliver for our clients.
Watch the videoTransforming the business of pro cycling
There’s an urgency now to change our world for the better, to create a blueprint for a way of living that has less impact on the planet and creates a more sustainable future for everyone. In the midst of increasing concerns about the role of technology in our lives, we see the ways technology can make our lives better.
| CMO, NTT Ltd. Preparing for the new normal in sport
Revolutionizing the fan experience of the Tour de France
The use of data has changed the viewing experience of pro cycling forever. The group responsible for the Tour de France, the Amaury Sport Organisation (A.S.O.), has been at the forefront of this revolution, innovating with data and technology to make each aspect of their race exciting for every fan. They recognize that fans have changing expectations in our current, digital world. We all expect to be able to consume content through multiple channels and to enjoy rich digital experiences. This year, because of the pandemic, our entire support operation will be working completely remotely, across five different countries, to deliver a revolutionary fan experience.
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