What happens when you attempt to do amazing things
Over the course of our partnership, technology has changed at the speed of light, and we’ve had to change with it.
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100 years of Yellow
In 2019 we celebrate 100 years of the Yellow Jersey – 100 years since Eugène Christophe first pulled on the now iconic symbol of the Tour de France. We’ve come a long way since that day and the future looks even more exciting.
Read moreA revolutionary history
Our partnership has been built on the idea that the digital transformation of the Tour de France should be as ambitious as possible, incorporating everything A.S.O. is doing, from media and social networks to hospitality and credentials. We look forward to seeing how the partnership with NTT will take the digital experience into the next era.
| CEO, Amaury Sport Organisation (A.S.O.) Our journey of innovationFirst race reports in L'equipe
First wireless radio transmission
First live TV transmission
First cameras on motorbikes
First TV inlays
Enters digital era with first official website
First live trackers fitted to bikes
Hired community manager for social media
First mobile application
First advertising caravan geolocation
First action cams on riders
Success with live tracking and data publishing
Machine learning introduced to cycling
Trial of artificial intelligence
From 2014 - 2018:
App downloads increased
36 %
Social media fans grew
159 %
Video views up
1067 %
Website visits up
37 %
Today, in data
The use of data has fundamentally changed the viewing experience of pro cycling. A.S.O. has been at the forefront of this revolution, consistently innovating with data and technology to make every aspect of every race exciting for each fan
| Senior Director, Advanced Technology Group: Sport, NTT Innovation at the 2019 race
How I get to do really cool tech stuff at the Tour de France
Having a robust, reliable platform means we can spend less time and energy managing the elements that underpin our services, and more on the cool stuff these services enable us to do.
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How we publish over 3,000 short Tour de France stories in 21 days
The race is a collection of amazing stories of endurance and effort. Every year I strive to better tell the stories of the astounding abilities of riders.
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When a sports stadium is a country
Looking ahead to the next five years, we know that greater integration and better connectivity will allow us to create a much more seamless experience for fans
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How fans are disrupting the business of pro sports
While there’s certainly disruption and innovation in all industries, we see it that much more in sport: technology is being used to change how sport businesses work, and how they engage with fans and other partners in the ecosystem. There’s a desire to embrace technology, to innovate at a fast pace, to do great things.
Read moreThe future of fan engagement
From the start of our partnership with A.S.O., the Tour de France has been a live use case of business transformation. The technology behind the Tour de France viewing experience is powered by many of our solutions and platforms, which have evolved alongside our own transformation as an organization. We’re continuing our partnership at a time when our own business is taking a major step forward through the NTT integration.
| ,Group CEO, NTT An exciting future
IndyCar
accelerating the future of smart racing
unlocking exciting digital experiences for fans
enhancing the athlete and fan experience
Team Dimension Data
helping Africa’s Team make better, more informed, decisions
Tour de France
shaping the future of the world’s greatest cycling race
Revolutionizing the fan experience of the Tour de France
Dimension Data has become NTT to revolutionize the fan experience of the Tour de France. As Official Technology partner of Amaury Sport Organisation, we help a new generation of fans and followers of the race get a closer view of the action through live rider tracking, television graphics, and predictive data on social media and mobile screens around the world. We bring together intelligent technology and services in one place to enable the connected future. Together we can do great things.
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