Data insights to shape workplace strategies

by Philip Prestley

18 November 2020

Business professionals in a VC meeting
Data as currency

Findings from the 2020 Intelligent Workplace Report show that 87.7% of organizations agree the impact of COVID-19 has fundamentally changed best practices for workplace processes, methodologies, locations and designs

At the time our research was conducted, 55.3% of C-suite executives strongly agreed that now is the time to create the workplace of the future.

With so much riding on how you choose to shape your organization and culture, data will increasingly become a foundation of success, and should be measured and managed as if it’s an asset on your balance sheet.

Professional looking at a computer screen

Find the route of least resistance for the highest return

Here are four areas where data trends can help you get quick results and further develop your workplace strategy:

  1. HR: Implement tools such as nudge technology and sentiment analysis to deliver a real-time view of EX that can be used to measure the success of initiatives and improve the attraction and retention of talent.
  2. Employee productivity: Augment data on productivity measures such as sales performance and performance against KPIs with insight into how people are using digital tools to perform certain tasks and collaborate effectively.
  3. Space insight: Look at how people are using physical spaces as they return to work. How many people are occupying the building and where and how are they working? Do you need more meeting rooms or drop-in spaces? What size should they be and will you need a booking system? This information will help you determine how much space you need, in which locations, and provide auditable data for managing social distancing and complying with related regulations.
  4. IT and technology: The move away from legacy technology to cloud-based platforms raises a number of questions about how to drive digital transformation to reduce costs and improve sustainability (see: Three questions to ask about workplace technologies). Track the adoption, consumption and use of various platforms to determine the return on investment in those platforms which will be most valuable to driving productivity and bottom-line performance, and which have the highest impact on your environmental, sustainability and governance (ESG) goals.

Take it a step further

Once data has been correlated from this wide range of ingestion points, you can look at how these components integrate with one another and build extensibility into other areas, for example, your CRM system.  

By leveraging artificial intelligence (AI) and machine learning (ML) into your data analysis, you can develop models that provide role-based insights that support the achievement of business outcomes.

Professionals in a meeting room

The connected workplace will be driven by data. These new insights will inform your decision-making across all areas of your organization to deliver a greater competitive advantage .

Learn more about our Intelligent Workplace solutions.

Read the 2020 Intelligent Workplace.

Philip Priestley

Philip Prestley

Vice President, Technology and Architecture, NTT Ltd.