Customer experience design principles help to drive innovation

Customer journey design is critical to providing a good customer experience (CX). It does however need to be driven by a clear and concise CX guiding principles framework and design protocols – these detail the actions and behaviours demonstrated by your organization across all voice, physical and digital interactions.  Our CX Design Services help you to translate your business strategy into tangible interactions, based on a design focused approach, from guiding principles through journey mapping and process re-engineering, to deliver improvement and innovation.

Why choose NTT?

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Proven accelerated methodologies

We have the expertise to help our clients articulate their strategic CX ambitions and to support them in delivering connected experiences, underpinned by the technology they need.

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Delivery expertise

We employ over 1,000 dedicated CX experts around the world and have over 8,000 people delivering bespoke outsourcing solutions.

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Respected

We have 23 years of experience as published experts: Global CX Benchmarking Report; and market citizens with 34 years of delivering thought leadership transformation and innovation.

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Deep customer understanding

The solutions we’ve deployed enable over 7 billion customer engagements each year and 10 years of delivering contact center solutions as-a-service (CCaaS).

We’re here to help!

We partner with organizations around the world to shape and achieve outcomes through intelligent technology solutions.

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