Customer Experience Design

Great CX is the result of focus and design, not coincidence

How do you design exceptional customer journeys?

Creating innovative, compelling and consistent customer experiences starts with adopting a customer journey management approach that is driven by strong design principles. We often talk about developing a north or guiding star approach when it comes to encapsulating an organizations CX ethos. It’s important to be able to articulate this in the form of a clear set of guiding principles and design protocols which translate your vision and ethos into tangible and achievable actions and behaviours, across all aspects of your customer lifecycle and all forms of interaction. 

Our services

Why choose NTT?

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Proven accelerated methodologies

We have the expertise to help our clients articulate their strategic CX ambitions and to support them in delivering connected experiences, underpinned by the technology they need.

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Delivery expertise

We employ over 1,000 dedicated CX experts around the world and have over 8,000 people delivering bespoke outsourcing solutions.

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Respected

We have 23 years as published experts: Global CX Benchmarking Report; and market citizens with 34 years of thought leadership transformation and innovation.

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Deep customer understanding

The solutions we’ve deployed enable over 7 billion customer engagements each year and 10 years delivering contact center solutions as-a-service (CCaaS).

We’re here to help!

We partner with organizations around the world to shape and achieve outcomes through intelligent technology solutions.

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